近年,果茶熱潮直捲亞洲,成功營造年輕一族最時尚的消閒餐飲潮流。我們訪問了大型連鎖店「 Nayuki 奈雪の茶」負責人,深入了解他們在創新中國茶飲文化模式及市場定位方面的心得。
Tea is an intrinsic part of China’s history and culture. But today it is enjoying a modern renaissance among millennials and young people across the globe, thanks to new flavors, healthier ingredients, and innovative designs.
James Chau traveled to Shenzhen, China to experience Nayuki, a rapidly growing Chinese fruit and bubble tea brand with more than 200 stores that has developed a unique youth following.