Apr 24 , 2020 | COVID-19
California womenswear brand L'AGENCE wanted to be supportive during these troubling times and did so in the way they know best: by donating jeans. L'AGENCE donated $1M of their denim to female health workers on the front lines, and while jeans aren’t a necessity in this crisis, they knew it was the best way to use their expertise to give back, express their gratitude, and put smiles on people’s faces.
L'AGENCE CEO and Creative Director Jeffrey Rüdes designed this crisis-response campaign. Our host James Chau speaks to the brand’s CEO and President, Jeffrey Rüdes and Albert Schami, about this act of kindness in a time of division and the economic impact. So far, thousands of health workers have responded to the gifts with expressions of joy and thanks. L'AGENCE CEO and Creative Director, Jeffrey Rüdes, designed this crisis-response campaign. Our host James Chau speaks to him and the brand’s President Albert Schami about this act of kindness in a time of division and the economic impact the pandemic will have on American industry.