Livestream video has taken the world by storm, and China is leading the charge. From teachers to celebrities, a massive surge of users in China has established livestreaming as its own industry. With the rise in online retailers and “key opinion leaders” livestreaming to sell and review products, this new industry is changing the landscape of e-commerce in China. As the pandemic continues, its prominence certainly won’t fade away anytime soon. Our Host James Chau explores the impact of the pandemic on e-commerce and the livestream business boom.
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