The Secret Story Behind the Biggest Shopping Day in the World

Nov 11 , 2019 |

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The biggest 24 hours of shopping in the world happens each year not on ‘Black Friday’, but on November 11th. In Asia, it’s called ‘Double Eleven’, or ‘Singles Day’, and billions of dollars of shopping takes place online. But the real story is not how much is spent, but how e-commerce is helping alleviate poverty in China. Through increased mobility, business, and choice, countless numbers of lives are being given a second chance each year. James Chau takes a deep dive into this incredible story.

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